Argo Yacht Group 亞果遊艇
臺灣遊艇集團的第一品牌，結合技術、資源和服務優勢的亞果遊艇集團，創辦台灣頂級遊艇休閒事業，提供相關設備租賃買賣與管理、私人會所與碼頭營運、頂級社交平台建置、海洋教育等服務。
集團命名源自於希臘神話，載著英雄們找尋黃金羊毛的船-阿戈號(ARGO)。我們冒險的熱情需要被喚醒，親海的基因需要被重新啟動，集團圖騰的象徵著阿戈號與海洋，以象徵海洋的深藍色、低調奢華的古銅金，定調成熟內斂、頂級尊榮的品牌特性，藉由不同的客戶接觸點所使用的媒介，傳遞品牌核心價值，為客戶建立既沈穩又鮮明的品牌形象。以一本航海日誌，紀錄著人與人之間的故事，打造專屬於自己的海上回憶，一間專業而不失人情味的品牌。
Client : ARGO Yacht Group
Art director : ADC Studio Marco
Designers : Man Fen Chang
Project manager : Terri, Kimmy
Printer : Maytu Printing
Taiwan is a unique island country with rich marine resources on all sides, and is a hub for maritime navigation. The long coastline tells various stories about Taiwan and the sea. Due to historical events, the people who were once on this land were cultivated by the sea to have a bold and spirited character, and their bodies were enshrouded in the spirit of adventure, and with the change of time and environment, people began to settle on land, and the sea became the boundary of activities. Our passion for adventure needs to be awakened and our aquatic gene needs to be rekindled.
With the Club as a starting point, ARGO develops projects related to the yachting leisure industry, operating a full range of businesses from yacht rental, mooring, escrow, driving training classes and certification, and marina theme events.
With the concept of creating a leisure life circle for yachts, ARGO connects Kaohsiung, Penghu and Anping in Tainan into a golden triangle of marine leisure, including the most important sea and land locations in Taiwan, creating a blue sea market extending from the land to the sea.The ocean is a malleable element, wide, unpredictable and yet so soft and cheerful. We offer different itineraries and water activities to add fun to the sea.
