Tea-drinking is a harmonious ritual in Asian culture, a way to find calm and focus. However, in modern times, tea has become a quick, everyday indulgence. In this era, Taiwanese tea deserves a look and feel that reflects its unique identity. We set out to create a tea brand that is minimalistic yet rooted in Asian cultural heritage—one that resonates with this generation.

The tea’s color flows and shimmers, like layered amber, embodying “flow” as the unifying concept throughout the store’s design and space. As tea leaves undergo different levels of fermentation, their hues shift from white to green to red. Our packaging captures these tea tones, giving you an immediate sense of its colors and aromas. Inspired by the 19th-century labels of Taiwanese teahouse merchants, the packaging combines simplified Chinese clerical script with a classic English serif font, creating a fresh blend of East and West. With a calm, elegant visual language, we bring the natural ambiance of tea culture to life, inviting you to savor the beauty of time’s gentle flow. Through our brand’s logo, in-store displays, and packaging design, Liquide Ambré achieves a seamless brand style.

​

Across the river of time, we preserve Taiwan’s most distinctive tea selections with aesthetics and care. Every leaf is harvested with precision and nurtured with natural farming practices that respect the earth. The tea’s rich, clear liquor and lingering aroma shine like amber, timelessly refined by the passage of time.