Madamua 西班牙天然保養
兩千年前，羅馬人在路過西班牙徑途中，留下來的天然野生種橄欖樹，那是矗立在高山上的936棵千年橄欖樹，是現今全世界唯一一片千年橄欖樹林，因西班牙氣候與地形先決條件，才能如此長久且珍稀的留存至今。如今這塊橄欖樹林需要資金與維護才能永續保育，從小生長於此地的創辦人Toni深受其感動，邀請許多志同道合的朋友加入復育計劃，找到適合的守樹人，一同看顧著這片傳奇莊園。有園、有守樹人、有專業的人員研究、呵護肌膚的機構，更有音樂家夫婦的細心投入，一心用「愛」回饋自然環境，使Madamua有了初生的印記。
誠如Madamua的品牌初衷，相信美的本質是一種生活態度，由內而外的思考與探索，越是追求高質量的生活，就越是追求內心的平和，鼓勵人們專注於生活途中的每個時刻，開啟一場探索自我的美麗旅程包裝設計結合天然橄欖樹紋，不則有機的紋理包裹整個身，以脈脈的細流，滋潤了大地與疲憊的身心。在希臘神話中橄欖樹是智慧女神雅典娜親手種植，橄榄果可食用，橄欖葉可做藥做肥皂，橄欖油可作菜，帶給雅典富饒的生活，於古代奥運獲勝者的獎品即是橄欖枝冠，它是神賦予人類和平與希望的象徵。
Client : Madamua
Art director : Man Fen Chang
Branding : Man Fen Chang
Copywriter : Joanne
Printer : Ice Print
Web : Guan Hua Lin, Man Fen Chang
Paper manufacturer: Ever Prosperous 長瑩紙業
Photographer : Final_Final 修改次數有限公司
Two thousand years ago, as Roman travelers passed through Spain, they left behind a grove of wild olive trees. Today, 936 of these ancient olive trees stand proudly on the mountainside, forming the world’s only surviving thousand-year-old olive grove. This remarkable preservation is a testament to Spain’s unique climate and landscape, which have safeguarded these rare trees over the centuries. Now, this grove requires funding and care to ensure its sustainable conservation. Toni, the founder who grew up surrounded by this natural wonder, was deeply moved and invited like-minded friends to join a restoration project. Together, they gathered a community of dedicated tree guardians to watch over this legendary estate—complete with gardens, skincare experts, researchers, and even a musician couple, all giving back to nature with love. From this shared passion, Madamua was born.
Madamua’s brand is rooted in the belief that true beauty is a way of life—a journey of reflection and exploration that begins from within. The pursuit of a high-quality life brings inner tranquility, and we encourage people to embrace each moment on this journey, discovering beauty along the way. Our packaging design is inspired by the natural patterns of olive trees, organically wrapping around, mirroring gentle, nourishing streams that revive both the earth and our weary souls. In Greek mythology, the olive tree was a gift from Athena, the goddess of wisdom. Its fruit was used for nourishment, its leaves for medicine and soap, and its oil for cooking, bringing abundance to Athens. In ancient Olympic Games, victors were crowned with olive wreaths—a symbol of the gods’ gift of peace and hope to humanity.
